Hello!

Recently for our class, we have had quite a packed schedule with projects, assignments, and lectures. Of which we will be using attributes of each towards the portfolio along with my team members.

For our music marketing campaign we decided to introduce our band following conventional methods for the genre of indie rock music. This entailed our band would have a “grungy” look and feel, which affects how we market our band and their music. By looking at “retro marketing” we were able to adapt our marketing and distribution strategy tailored to the conventions of our target audience which is 16-24 year olds. By following this scheme we decided to add certain aspects to our project such as a self-made look to the presentation and some aspects of merchandise. We could have even released the band’s music on vinyls as they are popular with the TA.

Our research of other bands within the genre affected how we developed our strategy, such as the theme developed by Arctic Monkeys on their social media platforms and how Frankie Cosmos has a personal retro look on her website and social media platforms as well. With this in hand we ensured to use Instagram as our primary form of social media as the TA is specifically involved with this platform. Thus we had information about the band members, follow ups on songwriting, and even announcements and information.

By analyzing our project we found that research based actions work well and receive high marks as this information is proven to be effective. Additionally we can consider issues with time and organization, areas to work on as we continue to our portfolio project.

Thanks for following up with me!