The use of opening credits in a film can serve a great purpose to use footage to introduce elements of a story. This footage could be used simply to demonstrate a tone or pacing of a film, but it depends on the genre of such film.
A short film can use footage for the opening credits to quickly introduce elements of a story as this is efficient for the short time period to view the film. Feature films may use the opening credit scenes to simply establish the pacing of the film and normally feature quite little information about the story.
By finding this guide to opening credits, the conventions of the credits can be clearly seen. This article mentions the importance of establishing genre for the style and use of the credits. The format of the film is imperative and conjectures point to the conventions used between short and feature films is based on resources or even the director's motive.
Short films normally have less time to work with, thus having to introduce the genre, tone, and elements of the story is a technique used by directors of such films to maximize efficiency. One must also understand the context in which audiences may view a short film, where it is only part of a greater viewing of media, thus the attention of audiences works differently when compared to a feature length film.
Feature length films normally use the opening credits scene to establish the tone of the film rather than parts of the story, as this is an artistic perspective and is more elaborate in the scheme of story telling, so a director may opt to only develop tone as they have the rest of time to fully develop the story based on the pacing of the film. Katy Perry's 'T.G.I.F" music video shows this as the music video was intended to act as the beginning of a short story, where the credits roll as action is occurring, while feature films such as "Peter Pan" (1953), where the credit scene pays an homage to the tone of the film, but is establishing the manner of story telling at the beginning.
Short films quickly capture the audience's attention as needed for the retention of information and the want to continue watching the film, where the short time period may convince audiences to opt out from watching the short film. Where a feature length film is known to develop the story later in the longer piece, and audiences normally know the length of the film and would normally continue to watch the film, knowing further elements of the story may be developed.
While this technique is illustrated between short and feature length films, this technique should be used according to the genre as well, as this affects how a story may be intended to be presented.
This technique in presenting opening credits is important to note as our group will now develop our genre and story where we will create a film opening, this allows us to understand the context of placing opening credits and allows us to decide the genre of our film and the conventions we may decide to follow or challenge. By identifying elements of a short story it also allows use to differentiate between credit usage within the genre as well, so a short drama film may use the conventions detailed by a feature length film, due to the nature of introducing a dramatical scene, or this may break it as well.
Overall, this guide and using this guide based on genre as well, works to develop an understanding of credit usage in the opening sequences of a film. This allows our team to identify the scope and limitations of our project, where we are creating an engaging opening sequence which happens to ask for credits, as the task directs.
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